Technology Strategist & Founder
I help organizations simplify complex operations through software, AI, and product strategy.
For nearly 30 years, I've helped organizations modernize legacy systems, build custom software, and transform complex business processes into scalable digital platforms. Whether I'm leading ADSWORKS, building new ventures, or speaking with business leaders, my focus is the same: solving meaningful business problems with practical technology.
Technology is easy. Understanding the business is the hard part.
Since founding ADSWORKS in 1997, I've partnered with organizations that depend on mission-critical software to run their operations. My team and I design enterprise platforms, customer portals, mobile applications, workflow automation, AI integrations, and modernization initiatives where reliability, security, and long-term maintainability are essential.
Today my work extends beyond software development. I enjoy helping business leaders evaluate technology, modernize operations, adopt AI responsibly, and build products that create measurable business value.
What I Do
A focused set of disciplines built over nearly three decades of hands-on work.
Custom Software Development
Enterprise platforms, customer portals, and mobile applications built for performance, security, and longevity.
Legacy System Modernization
Replacing outdated systems with modern, maintainable architectures that reduce risk and unlock growth.
AI Integration & Automation
Embedding practical AI into existing workflows to eliminate friction, improve decisions, and scale operations.
Product Strategy
Defining roadmaps, feature priorities, and go-to-market approaches that align technology investment with business outcomes.
Business Process Transformation
Redesigning manual, fragmented operations into streamlined digital workflows that scale with the business.
Technology Leadership & Advisory
Helping executives evaluate technology options, build capable teams, and make confident decisions in complex environments.
Current Ventures
Companies and initiatives I'm actively building and leading.
ADSWORKS
Custom software, portals, mobile apps, workflow automation, and AI solutions.
BoardConsensus.ai
AI-powered decision support for leadership teams.
Recent Client Projects
NavScoring
Intelligent scoring and decision platforms.
Where Trades Go
Connecting skilled trades, schools, and employers.
Speaking & Leadership
Building something ambitious?
If you're modernizing a legacy platform, evaluating AI, developing a custom software platform, or trying to simplify complex operations, I'd welcome the opportunity to talk.